Segmentation and Statistics, a Conversation with Steven D. Simpson

Segmentation and Statistics, a Conversation with Steven D. Simpson

Segmentation and Statistics, a Conversation with Steven D. Simpson

Steven discusses data analytics segmentation and business intelligence; how it works and how credit unions can utilize it for targeted marketing, product and member development, and as a competitive tool.

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In this episode:

  • The difference between advanced analytics and regular analytics.
  • How member segmentation using advanced data analytics works, and how it can be used to empower members.
  • The “Southwest effect”; data analytics and member engagement.
  • Effective uses of predictive analytics.
  • The successful data analytics path to ROI, growth, member service and regulatory excellence.

To learn more about FinTech DS+C and its data transformation tools, visit or, or reach Steven through OnApproach at

Are you interested in working with OnApproach on creating use cases for an upcoming project? You can contact Paul directly at

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