Segmentation and Statistics, a Conversation with Steven D. Simpson
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Segmentation and Statistics, a Conversation with Steven D. Simpson

Segmentation and Statistics, a Conversation with Steven D. Simpson

Steven discusses data analytics segmentation and business intelligence; how it works and how credit unions can utilize it for targeted marketing, product and member development, and as a competitive tool.

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In this episode:

  • The difference between advanced analytics and regular analytics.
  • How member segmentation using advanced data analytics works, and how it can be used to empower members.
  • The “Southwest effect”; data analytics and member engagement.
  • Effective uses of predictive analytics.
  • The successful data analytics path to ROI, growth, member service and regulatory excellence.

To learn more about FinTech DS+C and its data transformation tools, visit http://www.fintechdsc.com/ or http://stevendsimpson.com/, or reach Steven through OnApproach at http://www.onapproach.com/.

Are you interested in working with OnApproach on creating use cases for an upcoming project? You can contact Paul directly at paul.ablack@onapproach.net.

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