As Featured on DigitalInsight.com
With more consumers picking up voice-assistant devices to help tie their smart homes and smart phones together, insurers are looking at potential opportunities from the technology.
By 2018, Gartner predicts 30% of human interaction with technology will be done via conversations with “smart machines." Home assistants — mostly the Amazon Echo, with its Alexa operating system, and Google Home — are now integral cogs of insurers’ distribution strategies, intended to connect with tech-savvy consumers.
Early industry adopters of voice assistant technologies include Liberty Mutual and its subsidiary Safeco Insurance, Allstate, Progressive, Nationwide, and Grange Insurance.
“Insurers see the handwriting on the wall, that more customers are getting these home assistants and that there are advantages to letting home occupants get access to products and additional services,” said Donald Light, director of Celent Research’s North America property/casualty practice.
Initial insurance rollouts on Amazon Echo and Google Home have some similarities. They tend to enable customers to check payment due dates, find local agents’ contact information, and learn about available policies for purchase.
“We’ll use this initial experience to build out a road map,” said Roger Tye, vice president of digital and user experience at Allstate, which launched an Amazon Echo skill on Feb. 22. “We will continue to focus on Alexa and other devices like it to be able to leverage technology we already built.”