To Fish with a Net or a Spear? Implementing Analytics at CUTX

To Fish with a Net or a Spear? Implementing Analytics at CUTX

To Fish with a Net or a Spear? Implementing Analytics at CUTX

Keith Malbrue, CIO of the Credit Union of Texas partnered with OnApproach to implement its data analytics program. In this week’s BIGcast, Keith and John discuss the strategic decisions, cultural alignment and Information Technology approach that has led to the successful analytics implementation at CUTX.

This is the second of the OnApproach BIGcasts that focus on credit unions partners it has worked with to deliver data analytics solutions and to expand their businesses. To learn how OnApproach can help your organization to build its data analytics practice, visit


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In this episode:

  • How the Credit Union of Texas started, structured and manages its data analytics program.
  • How having a SVP of information Technology dedicated to analytics, big data and data warehousing has changed the organizations approach to data management.
  • The challenges the organization faced while working to develop a single source of data, including the difficulties of moving off of the legacy DB2 database, the journey from DB2 to SQL, and how OnApproach helped with the conversion.
  • Why the member, not the core, should be the central focus of an IT strategy.
  • The importance of the data warehouse as the central repository of data.
  • Cultural adoption of IT and database changes, balancing culture and change and the secret sauce to drive adoption.
  • How CUTX has changed processes and programs based on analytics findings.
  • How emerging technology may change data analytics.
  • The importance of record keeping.
  • The unintended consequences and value to be found in “dead data”.
  • Keith’s advice to other credit unions looking to develop an analytics program.

To learn more about Credit Union of Texas, visit You can also find CUTX on Twitter at and on Facebook at

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2 comments on article "To Fish with a Net or a Spear? Implementing Analytics at CUTX"

Lou Grilli

9/8/2017 7:31 AM

If your credit union is contemplating how to start taking advantage of data analytics, or upgrading from a db2 platform to something more state of the art, this is a great podcast to listen to. Good insight from someone who's been through it.


9/12/2017 12:26 AM

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About BIGcast Network

Credit Union Industry Experts, John Best, Founder of Best Innovation Group (BIG), Glen Sarvady, Managing Principal at 154 Advisors and Anne Legg, Founder of THRIVE Strategic Services have teamed-up to offer a new podcast series to form the BIGcast Network. The BIGcast will become a twice weekly podcast and will be offering financial news and thought leadership in the areas of Business Strategy, Innovation, Payments and Leadership to financial institutions globally. Meet the BIGCast Network Team:

John Best is recognized as a thought leader and visionary of technology advancements and financial application development within the credit union industry. Requests for speaking engagements include Symitar national and regional conferences, Information Technologies Credit Union Association annual conference, and CUNA Technology Council, CUNA Marketing Council, CUNA lending Council Filene Water Cooler Annual Symposium and Correlation annual meeting as a keynote speaker.
Anne Legg is founder of THRIVE Strategic Services. THRIVE leads organizations to goal attainment via data translation resulting in innovative and transformational business strategies. Anne is a recognized credit union expert and thought leader with an MBA thesis on the credit union business model as well as two internationally published whitepapers on credit union business strategy. She has served as an SME for CUNA and National University and has instructed at several CUNA schools.
John Janclaes has more than thirty years of experience in the financial services industry, spanning retail banking, brokerage, and insurance. He joined Partners Federal Credit Union in June 2004 as President and Chief Executive Officer. With eleven branches located primarily in California and Florida, Partners serves employees of The Walt Disney Company, currently numbering more than 140,000 members with$1.6 billion in assets under management.

John is founder of The CEO Corner, an online forum to help business leaders and their organizations thrive ( In recognition of John’s commitment to leadership development, proceeds from the sale of his leadership book, "Doing What Matters" will be donated to support scholarships for business leaders in training.
Glen Sarvady’s episodes of the BIGCast will focus on top-of-mind topics impacting the payments world, analysis of recent product launches, acquisitions, partnerships and innovations, and on-site reporting and interviews from industry venues like Finovate, Money 20/20 and NACHA Payments. Interviews will be brief and to-the-point, emphasizing substance and avoiding informercial territory. As with other BIGCast Network offerings credit unions receive added attention, but the discussions will be relevant and entertaining for strategic thinkers across the financial services spectrum, particularly those interested in consumer and small business experience and the real-world effects of breakthrough payment innovations.

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