PayKey: Going with the (Payment) Flow

PayKey: Going with the (Payment) Flow

PayKey: Going with the (Payment) Flow

John talks with PayKey Chief Marketing Officer Guy Talmi about an innovative solution that promises to keep the FI at the center of the payment process without detouring from social media apps (WhatsApp, Facebook Messenger, Twitter, etc.).

 

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In this episode:

  • The notion of contextual marketing and how it’s poised to drive online commerce
  • The importance of payment flow, and preserving the payment experience within the social environment by bringing the FI to the native site, rather than vice versa
  • PayKey’s white-labeled, app-agnostic approach enabling CUs to extend their reach into any mobile app with minimal integration
  • The CU’s opportunity to brand “keyboard real estate,” customizing the member experience
  • How PSD2 is “about to rock banking” in the UK and EU
  • Future opportunities for contextual purchasing
  • Guy adds his voice to those contending that cash is far from dead

To learn more about the PayKey’s solution, visit http://paykey.com/ or @getPayKey on Twitter.

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2 comments on article "PayKey: Going with the (Payment) Flow"

Lou Grilli

7/17/2017 6:49 AM

Another good example of the BIGCast podcast showcasing innovation. Also I love the way John dives into some of the details that might get overlooked, or at the very least, keeps us wondering how it works.


Wells Fargo Dealer Services is one of the nation's leading auto lenders for new and used cars. We offer auto dealers integrated financial solutions to finance ...

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About BIGcast Network

Credit Union Industry Experts, John Best, Founder of Best Innovation Group (BIG), Glen Sarvady, Managing Principal at 154 Advisors and Anne Legg, Founder of THRIVE Strategic Services have teamed-up to offer a new podcast series to form the BIGcast Network. The BIGcast will become a twice weekly podcast and will be offering financial news and thought leadership in the areas of Business Strategy, Innovation, Payments and Leadership to financial institutions globally. Meet the BIGCast Network Team:

John Best is recognized as a thought leader and visionary of technology advancements and financial application development within the credit union industry. Requests for speaking engagements include Symitar national and regional conferences, Information Technologies Credit Union Association annual conference, and CUNA Technology Council, CUNA Marketing Council, CUNA lending Council Filene Water Cooler Annual Symposium and Correlation annual meeting as a keynote speaker.
Anne Legg is founder of THRIVE Strategic Services. THRIVE leads organizations to goal attainment via data translation resulting in innovative and transformational business strategies. Anne is a recognized credit union expert and thought leader with an MBA thesis on the credit union business model as well as two internationally published whitepapers on credit union business strategy. She has served as an SME for CUNA and National University and has instructed at several CUNA schools.
John Janclaes has more than thirty years of experience in the financial services industry, spanning retail banking, brokerage, and insurance. He joined Partners Federal Credit Union in June 2004 as President and Chief Executive Officer. With eleven branches located primarily in California and Florida, Partners serves employees of The Walt Disney Company, currently numbering more than 140,000 members with$1.6 billion in assets under management.

John is founder of The CEO Corner, an online forum to help business leaders and their organizations thrive (www.theceocorner.com). In recognition of John’s commitment to leadership development, proceeds from the sale of his leadership book, "Doing What Matters" will be donated to support scholarships for business leaders in training.
Glen Sarvady’s episodes of the BIGCast will focus on top-of-mind topics impacting the payments world, analysis of recent product launches, acquisitions, partnerships and innovations, and on-site reporting and interviews from industry venues like Finovate, Money 20/20 and NACHA Payments. Interviews will be brief and to-the-point, emphasizing substance and avoiding informercial territory. As with other BIGCast Network offerings credit unions receive added attention, but the discussions will be relevant and entertaining for strategic thinkers across the financial services spectrum, particularly those interested in consumer and small business experience and the real-world effects of breakthrough payment innovations.

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