Catching a Unicorn – Talking Data with Clay Yearsley

Catching a Unicorn – Talking Data with Clay Yearsley

Catching a Unicorn – Talking Data with Clay Yearsley

This is the first of four new BIGcasts sponsored by OnApproach that focus on credit unions that it has worked with to deliver data analytics solutions and to expand their businesses. To learn how OnApproach can help your organization to build its data analytics practice, visit http://www.onapproach.com/.

Clay Yearsley, SVP of Data Analytics at Texas Trust CU joins the BIGcast this week to discuss his role as a Data Analytics executive, why Texas Trust Credit Union decided it was important to create a Data Analytics position, the strategic role he plays at the organization, and how OnApproach helped Texas Trust to start its analytics program.

 

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In this episode:

  • The process that led to Texas Trust to create the SVP of Data Analytics position, the importance of having the data analytics position have a voice in strategic planning, and why it is important that data analytics be a full-time position, not a part time role for an employee.
  • John often uses a Zombie Apocalypse scenario to describe the importance of big data; why Clay believes Sherlock Holmes or Dexter is a better analogy.
  • The resources are necessary to create a data analytics practice.
  • Strategic goals for data analytics, and how to gain credibility and trust through transparency.
  • How data helps organizations identify patterns, behaviors and trends, and to challenge conventional wisdom regarding products, services and channels.
  • A day in the life of a Data Analytics SVP.
  • What Clay has learned along the way about data validation, sharing data with departments, proactive member conversations and marketing and the importance of walking around the office.
  • The important skills necessary for successful data analysts.
  • John and Clay debunk some of the myths about data analytics implementation.
  • The importance of data governance to data analytics.

You can email Clay at cyearsly@texastrustcu.org, or find him on LinkedIn at https://www.linkedin.com/in/clay-yearsley-4264243/. To learn more about Texas Trust Credit Union, visit https://www.texastrustcu.org/.

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About BIGcast Network

Credit Union Industry Experts, John Best, Founder of Best Innovation Group (BIG), Glen Sarvady, Managing Principal at 154 Advisors and Anne Legg, Founder of THRIVE Strategic Services have teamed-up to offer a new podcast series to form the BIGcast Network. The BIGcast will become a twice weekly podcast and will be offering financial news and thought leadership in the areas of Business Strategy, Innovation, Payments and Leadership to financial institutions globally. Meet the BIGCast Network Team:

John Best is recognized as a thought leader and visionary of technology advancements and financial application development within the credit union industry. Requests for speaking engagements include Symitar national and regional conferences, Information Technologies Credit Union Association annual conference, and CUNA Technology Council, CUNA Marketing Council, CUNA lending Council Filene Water Cooler Annual Symposium and Correlation annual meeting as a keynote speaker.
Anne Legg is founder of THRIVE Strategic Services. THRIVE leads organizations to goal attainment via data translation resulting in innovative and transformational business strategies. Anne is a recognized credit union expert and thought leader with an MBA thesis on the credit union business model as well as two internationally published whitepapers on credit union business strategy. She has served as an SME for CUNA and National University and has instructed at several CUNA schools.
John Janclaes has more than thirty years of experience in the financial services industry, spanning retail banking, brokerage, and insurance. He joined Partners Federal Credit Union in June 2004 as President and Chief Executive Officer. With eleven branches located primarily in California and Florida, Partners serves employees of The Walt Disney Company, currently numbering more than 140,000 members with$1.6 billion in assets under management.

John is founder of The CEO Corner, an online forum to help business leaders and their organizations thrive (www.theceocorner.com). In recognition of John’s commitment to leadership development, proceeds from the sale of his leadership book, "Doing What Matters" will be donated to support scholarships for business leaders in training.
Glen Sarvady’s episodes of the BIGCast will focus on top-of-mind topics impacting the payments world, analysis of recent product launches, acquisitions, partnerships and innovations, and on-site reporting and interviews from industry venues like Finovate, Money 20/20 and NACHA Payments. Interviews will be brief and to-the-point, emphasizing substance and avoiding informercial territory. As with other BIGCast Network offerings credit unions receive added attention, but the discussions will be relevant and entertaining for strategic thinkers across the financial services spectrum, particularly those interested in consumer and small business experience and the real-world effects of breakthrough payment innovations.

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